Thursday, October 18, 2007

Newsletter Mistakes

Well, I learned one big lesson this morning. DO NOT send your newsletter out through Outlook/Outlook Express. I thought when you sent an email to a group of addresses that just the name of the group showed up on the emails. I was wrong. Next time I will send the newsletter through an auto-responder.

I also realize now that I did not put in a link to unsubscribe from the newsletter. I am sure I will learn and will make these changes next time.

Maybe I should send out a newsletter about "newsletter mistakes".

2 comments:

Anonymous said...

Great blog Darrell!
I have a hopefully helpful tip to do with Outlook/Outlook Express. Try sending an e-mail by placing the e-mail addresses in the 'Bcc' field (yes, there are 3 fields: 'To', 'Cc' and 'Bcc'). All names/e-mail addresses you place in the Bcc field remain 'silent'.
Rachel
PS. You will know me through Vana as rachelr

Lisa Taliga said...

Hi Darrell

I love your blog and read with interest about your experiences sending out a newsletter through Outlook. I would recommend Aweber as an excellent newsletter service that handles everything automatically such as unsubscribe requests. You get free HTML templates with it as well. I use it myself and think it's very useful:

http://www.virtualpabusiness.com/recommends/aweber.html

Best wishes
Lisa Taliga
Virtual PA
Melbourne, Australia